Anyone who’s ever spent time in the New York City area knows that Dan Smith Will Teach You Guitar. His practically omnipresent posters, featuring only his image and the aforementioned catchphrase, can be found in every single bar, bodega, and coffee shop in the city; I even have one in the bathroom of my apartment. I haven’t checked, but they’re probably all over New Jersey and Connecticut, too. The marketing campaign is so well known that it has been spoofed in promotion of a Mike Myers movie and a John Mayer album.
A few weeks ago, I decided that unemployment was the perfect opportunity to answer some of my most burning questions about this bona fide New York icon. For example, is there only one Dan Smith, or is Dan Smith a kind of trade name representing a particular collective of private guitar instructors? Is it really Dan Smith, the individual depicted in the advertisements who teaches you, or is that man on the flyer an idealized representation of the real thing? As one friend put it, “Is this like those ubiquitous cards for prostitutes in Vegas, where you put in a call for Karen, but get Ursula or Bertha instead?” Also, where will Dan Smith teach me guitar? Do the lessons take place at a studio somewhere in Astoria, or do I have to give him directions to my out-of-the way apartment in Brooklyn? If he gets lost, am I liable for the hours he spends wandering up and down Court Street with only the guitar on his back? Perhaps most importantly, how the hell did he manage to proliferate his posters in such high volume and at such an alarming rate? Does he employ elves, or just many industrious friends? These are just a few of my many inquiries.
My plan was to explore any journalistic skills I may have by interviewing this local celebrity, and then writing up a profile for publication on this blog. I sent him a lovely, concise statement of purpose at the email address listed on the flyer in my bathroom, requesting just a few moments of his time for an interested member of the public. So far, he has yet to either consent to or decline my request. The mystery and suspicion continue to mount.
